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Recruiting Sales Agents: Top 10 Qualities Top Performers Have

March 08, 20242 min read

"After recruiting over 100 people virtually to a fully-remote, 100% commission based sales role, I found that there are 10 qualities to look for when recruiting a commission based sales rep that sells a product or service virtually." - Kiara Smithee


When recruiting sales agents, there are certain key qualities to look for. These traits help ensure the individual will succeed in a sales role and contribute to your business.

Attracting the Right Sales Agents

Attracting top sales talent begins with creating an appealing job description that highlights the benefits and opportunities your company offers. Competitive compensation, commission structures, and opportunities for career advancement are significant attractors. Additionally, showcasing your company culture, mission, and values can appeal to candidates who share similar principles and are likely to be more committed and engaged.

Watch the following webinar: “How I recruited 100+ agents in less than 6 months with this automated funnel”

10 Qualities Top Sales Agents Have

1.Communication Skills: Effective sales agents must be able to articulate their ideas clearly and convincingly. They should demonstrate good listening skills, to understand customer needs and provide appropriate solutions.

2. Resilience: Rejection is an inherent part of sales, and not every client will say yes. Resilient individuals have the capacity to handle these setbacks positively, learn from them, and move forward.

3. Self-Motivation: Sales can be challenging. Look for individuals who are self-starters, able to push themselves towards their targets and goals without needing others to constantly motivate them.

4. Empathy: A successful salesperson is able to empathize with clients, understanding their pain points and needs. Empathy fosters trust and helps in developing long-lasting relationships with customers.

5. Adaptability: The sales landscape is dynamic. Agents should be able to adapt to changing market conditions, client preferences and company policies or products.

6. Competitive Spirit: Sales is often a competitive field. Ideal candidates should have a desire to outperform their previous records and peers, which can motivate them to achieve their sales goals.

7. Problem-solving skills: The ability to identify and resolve challenges swiftly and effectively is crucial in sales. This often involves creative thinking and strategic planning.

8. Professionalism: Sales agents often serve as the face of the company. For this reason, professionalism, including maintaining ethical standards and having a sense of responsibility is pivotal. 

9. Technological Skills: As technology plays an increasingly important role in sales, it's good to hire candidates who are comfortable with CRM software, videoconferencing, data analysis tools, social media platforms, and other technology relevant to your business.

10. Industry Knowledge: Having a strong understanding of the industry they are working in, including the competition, market trends, and product details, is a valuable trait in a sales agent. They should be willing and able to continuously learn and stay updated in their field.


By focusing on these qualities during the recruitment process, you can find the right sales agents for your team.

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Kiara Smithee

Kiara Smithee is a multifaceted professional with a diverse background. She is a television news reporter for The Morning Energy Show, where she has showcased her skills as an entertainment reporter. Additionally, Kiara Smithee is the Chief Executive Officer of My Solar Solutions, a company she founded in 2015. My Solar Solutions is a prominent firm in the renewable energy source industry, with Kiara Smithee serving as the Senior Solar Consultant. Her leadership has contributed to the establishment of offices across the United States for the company. Furthermore, she has a significant following on Instagram and has been the opening speaker of Solar Con in 2023, the largest solar convention worldwide. She has also been honored several awards including Top Performer In Nation Sales in 2020 through SunRun for her Solar Sales prowess.

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